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Kdramas new trend: Getting shorter and shorter for fans and harder for broadcast companies

In the K-drama industry, there is a new trend in which many successful series now terminate after only 12 episodes. Before now,  K-dramas used tend to end at a traditional number of 16,18 or even 24 episodes. 


The popularity of Netflix has caused a shift in viewing patterns, which is also influencing TV drama production.

‘A Business Proposal (SBS),’ ‘Thirty, Nine (JTBC),’ and ‘Through the Darkness (SBS)’ are all 12-episode dramas. They were all popular from the start due to their rapid development and highly engrossing story play. ‘A Business Proposal,’ on the other hand, finished with a high audience rating of 11.4%

However, the trend of short dramas is proving somewhat taxing for media companies. This is due to a number of constraints, including the terms of an advertisement contract and an increase in the number of dramas that must be produced each year.

Nonetheless, audiences are responding favorably to the short dramas, stating that a fast-paced story development eliminates all extraneous scenes.

While some netizens prefer short dramas, others wish they were longer. Furthermore, broadcast companies are not optimistic about this new trend because their production environment differs from that of OTT production. This is due to the fact that OTT programs have lesser commercial and product placement contracts.

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